With lots of Indian Fashion designers started to make their mark on the bridal fashion scene , some designers have started to turn the city of Nizams (Hyderabad) into a prominent and irresistible stop over for this wedding season. I have decided to write about one of those designers who rose above the success level with in no time, whose efforts are appreciable , whose designs are dazzlingly beautiful and intricate. Sashi Vangapalli - I would say is a dreamer, believer and achiever . She was a techie working for a well known software company who left her job to take up her passion and left no stone un-turned in building up " Mugdha Art Studio " where her dreams turned into fabulous designs and those designs are sold out almost all the time. The magnitude of Indian wedding industry is high and hence there are obvious questions raised by some fashion critics like " Will Indian Fashion industry ever go beyond bridal?". "Mugdha Art Studio" focuses on wide array of collections and showcases a variety of Indian Couture. She always breaks the cliche of contrast color matching technique. The bridal design I am wearing today is one of the finest , beautiful and cliche breaking piece in Mugdha's collection. It is a combination of bright rose pink and pumpkin (orange) colors. The dupatta has attractive and photo friendly sequin work. It is a combo of a perfect bridal lehengha with bright color pallette. Mugdha Art studio is famous for its casual anaarkalis to color rich lehenghas and sarees.
Why you have to choose Mugdha over other designs for this wedding season?. I have a simple answer for this question. Sashi designs with sensitivity , passion and empathy which makes her clients to confidently explain what they want on their big day. The collection holds from dark shades to perfect pastels. The new line of floral lehenghas is a big hit in Mugdha 's collection. Most of the south indian television stars adore Mugdha for its occasion-specific designs and silhouettes. So I would recommend Mugdha Art Studio to any bride as it is worth a try and stands as one of the potential designer choices this wedding season.
Here is a small interview we covered for Sashi Vangapalli:
Chic-iconic : What is the inspiration that led to the huge success of Mugdha Art Studio ?
Sashi Vangapalli : My pursuation , my Family's motivation and the dedication of my staff. I would also say some de motivation that helped me work more harder to come on par with the current Indian Fashion.
Chic-iconic : The reason behind naming your dream "Mugdha art Studio"?
Sashi Vangapalli: Mugdha is chosen out of few finalized names for the boutique. It stands for attractiveness, innocence and beauty. I wanted to design for women to make them look attractive and beautiful.
Chic-iconic : How big is Mugdha?
Sashi Vangapalli : I have more than 100 employees working for Mugdha.
Chic-Iconic : How do you keep up with the current competition where new designers always keep flowing into this industry?
Sashi Vangapalli : Even if there is pepsi in the market most of us love to drink coco-cola...She smiles.. At Mugdha we keep our focus to make designs that stand out and are one of a kind.
Chic-Iconic : What is Sashi - in a single sentence?
Sashi Vangapalli : I follow my gut feeling and i am always on my mark to readily take any risk.
Chic - Iconic : What is your advice to the current young generation who wants to achieve their dreams?
Sashi Vangapalli : The biggest adventure you could take is to live the life of your dreams.
Chic - Iconic : What would you like to tell our readers?
Sashi Vangapalli : Chic-Iconic is a wonderful blog that is keeping up with all the current fashion trends irrespective of the horizons. I would recommend everybody to follow and read this blog to keep yourself updated. Thank you so much for publishing "Mugdha Art Studio" as today's cover story. Wishing you success.
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Dress Courtesy : Mugdha Art Studio.
This is Shrithi, founder of The Chic Iconic. I am a minimalist , aesthetic and a positivist by nature. Along side I am an optimist , I transfigure my ideas, thoughts and tips into beautiful fairy tale moments and blog posts.